I joined Howami as a Graphic and UX/UI Designer to support the early development of their product, which is currently in progress. Although the company already had a visual identity in place, I was brought on to explore a rebranding proposal that would better reflect their mission and connect with their Gen Z audience.

This case study focuses on my concept for a refreshed visual identity, created to guide the look and feel of the product as it moves into design and development. The goal was to establish a cohesive and emotionally resonant brand language that could inform the UI and overall user experience from the start.