Clickbite
Master Thesis
Brand Identity · UX Strategy · Product Design
Clickbite is a platform designed to challenge the claims of health product brands by empowering users to understand what actually works. Through data verification, community testing, and user-owned insights, Clickbite reimagines trust and transparency in the wellness market — while allowing users to earn from their own data.
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User research · Ideation workshops · UX strategy · Lean UX iterations · Information architecture · User flows · Wireframes · Prototyping · UI design · Branding · Copywriting · Presentation design · Pitch storytelling
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8 months
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Hand sketching · Adobe Illustrator · Adobe Photoshop · Figma · Miro · Trello · Lean UX · Agile sprints
Developed a data-driven product concept that reimagines trust in the wellness industry, guiding the team through research, ideation, iterative testing, and the creation of a complete brand and product experience from concept to high-fidelity prototype.
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‘ Clickbite is the House of Truth for health and wellness products ’
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