Brand Strategy · Visual Identity · Logo System · Colour & Typography
A flexible, mobile-first identity designed to connect with Gen Z and communicate Howami’s mission of inclusivity and emotional wellbeing. This brand proposal explored logo systems, typography, and adaptable colour palettes to establish a visual foundation for future product and marketing touchpoints.
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Brand strategy · Visual identity design · Logo system · Color & typography development
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4 weeks
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Figma · Illustrator · Brand strategy framework · Visual exploration
Howami
Rebranding Proposal
We want to break down outdated stereotypes and create a new standard of care — one that is inclusive, emotionally intelligent, and designed for the realities of Gen Z.
Howami Team
