Howami
Rebranding / UI
Howami is an immersive environment created to support teenage menstrual and emotional health. It is designed especially for Gen Z menstruators, offering a safe space to pause, reflect, and connect with how they really feel — both physically and emotionally.
This rebranding concept explored a flexible, mobile-first identity designed to connect with Gen Z and reflect the brand’s mission of inclusivity and emotional support. The proposal shaped key assets — from logo variations to seasonal palettes — that informed the product’s evolving design direction.
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Volunteer collaboration
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Branding
Logo design
Moodboards
Renderings -
July 2025 to present
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Hand sketching
Illustrator
Figma
We want to break down outdated stereotypes and create a new standard of care — one that is inclusive, emotionally intelligent, and designed for the realities of Gen Z.
Howami Team
